Supercharged Internet Classified Ads
The key to marketing success use to be summed up in three words... location ...location ...location. But the internet has changed all that. Locations have become virtual and now the challenge is to find the right venue so that people will see you. Having an internet presence is like having a billboard out in the middle of the desert...with no roads passing by. Now just selecting the right location of your business is not enough. Now the key to marketing success can be summed up in three DIFFERENT words... exposure ...exposure ...exposure.
We will work with you to get that exposure for you listings for you...and we will make sure that your internet exposure is supercharged with the technology that will generate more leads and let you track EXACTLY what sources generated your leads.
The Magic of Free Listings
OK...You got a listing and you want to generate as much exposure as you can for it. There are an almost unlimited number of websites that will let you place your listings there for free. Why? That is a simple question to answer. If they get enough listings from enough Realtors on their site they will generate traffic and that lets them sell advertising. Want proof that that concept works...what do you think Realtor.com is all about? Look at their financial reports (as a public company Move, Inc has to publish this information) and you will see that Realtor.com generates hundreds of millions of dollars of advertising revenues each year. How? By selling advertising to companies who benefit from their huge volume of real estate related traffic.
But there is another way many of these sites (especially Realtor.com) generate revenue. They give you a free "basic" listing for your properties and charge you to add enhancements to the listing information.
The combination of these two approaches to generating revenue means that there are a growing number of websites where you can post your listings for free. But how do you find these sites? And how do you manage the process of posting your listings to all of them. And...even more important...how do you identify which of these sites generate leads for you?
With our marketing system all you need to do is give us the listing information. We will take that and write a catchy classified ad for you and insert it in over 50 internet classified services...with a photo or photos of the listing wherever possible.
Integrated Call Capture Technology
Tracking which classified service generated your inquiries will be easy. Remember we want to get prospects to raise their hand and identify themselves for us. In our internet classified advertising program we include the Free Audio Tour 42/7 tag line in each ad. This generates 4 to 8 times as many calls from your internet classified advertising because prospects see they can get more information WITHOUT having to a sales person (you) before they are ready to move forward. They just pick up the phone and dial the toll free number and give the system the property code included in the ad. The property code is made up of a 3 digit code to identify the property and a 2 digit marketing code...allowing us to automatically identify the website that generated the lead. For more information about our powerful Property Information system click here.
Automatic Follow Up
When a call is generated by one of your internet classified ads you immediately receive a text message with the phone number of the caller and the property address and price. You can follow up with the prospect directly or just sit back and let our Follow Up Interviewer contact the prospect and qualify them for you. Within seconds of when the caller hangs up one of our interviewers will be on the phone with them thanking them for using the system. We want the prospect to see that we are SERIOUS about helping them.
If this is the first time the caller has sued the system, the interviewer will ask them what they thought about the system and ask them if they have any suggestions on how we can make the system more effective for them. And the interviewer will try to gather as much information about the prospect as possible. If the caller has used the system before we will already know that and the interviewer will thank them for calling again and ask them what they liked better about the current property compared to other properties they have called about. Again the interviewer will engage them in a conversation with the objective of trying to get the caller to let them transfer the call to either you for more information about the property or to our mortgage staff to get information about financing. Either transfer elevates the prospect from someone who has raised their hand and identified themselves to someone jumping up and down and saying they are ready to do business.
For more information on how we can build a powerful Internet Classified Marketing system for you click here.