Supercharged Newspaper Ads
Print media is decreasing further and further in importance in real estate marketing. Sellers often expect that you will market their property in the newspaper. So it is very important that you make those ads as effective as possible. With our marketing system you can super charge your newspaper advertising and identify the leads generated by it. You can expect the see up to a 400% increase in the number of leads generated by your newspaper advertising. And you can more effectively target what days of the week you should advertise and what sections of the paper you should use.
Call to Action
Including the magic phrase, "Free Audio Tour 24HR," is the key to generating leads from your news paper advertising. You already know that the newspaper reader is interested in a real estate transaction because they ARE reading that section of the newspaper. But you don't know who they are. You need to get them to raise their hand and identify themselves to you. So you want to reduce the threshold of pain and let them get more information without having to talk directly to you. Have you ever walked into a furniture store and notice how you become a little tense because you see the sales people standing there waiting to pounce? That is the same feeling people have when they want more information and know to get it they will have to endure the 20 question interrogation by the real estate agent when they call. By giving the prospect a way of gathering information without having to call you directly means they are much more likely to reach out and take that information.
But it is not enough to simply offer free information. You need to generate a call to action that drives them to wanting the additional information. We will take the information about your listing and write a newspaper ad for you...either a classified ad or a display ad...that is structure to wet the appetite of the reader and get them to want more information.
Property Info Call Capture System Integration
These ads are designed to drive calls to your listings in our Property Info system (click here for more information about this powerful system) where we capture their phone number and immediately notify you that they have raised their hand and identified themselves as a prospect. After listening to the audio tour (description) of the property the caller can either transfer to you to get more information or to our mortgage affiliate to get information on financing options. Either way these transfers raise the prospect from someone raising their hands to someone jumping up and down yelling they are interested. These are the leads that you want to follow up on immediately.
Automatic Follow Up
You will have the information to follow up immediately with every lead. But you may opt to let our Follow Up Interviewers make that follow up call for you. This will let you deal with the prospects who directly transfer to you and let us further qualify the other callers for you. During the call the interviewer attempt to get more of the callers to agree to be transferred to you...and call you alerting you that they have a live transfer to send to you.
Lead Management System
If the prospect does not want to talk directly with you the interviewer will gather information (especially email addresses) and add the information to the contact record in our powerful Lead Management system. Then at your convenience you can log into your account and determine which leads you need to follow up with.
For more information about our integrated news paper advertising system click here.