Supercharged Property Info Sheets
Property info sheets give you a way to make people remember your listing. If you include an info tube or info box on your yard sign you transform your yard sign into an information kiosk. Again this works like our toll free Property Info system (click here for more information about our Property Info System). It lets the prospect gather information without having to talk directly to a sales person (you) and multiplies the number of prospects you are dealing with. More prospects means more sales (and listing) opportunities and more commission income for you.
With our marketing system you will increase the number of leads generated by your Property Info sheets in two ways.
Effective Design
First, many Realtors make the mistake of giving way too much information on their Property Info sheets. The purpose of marketing is to help you identify prospects...NOT sell THAT specific house. I am sure you have either had or have heard other Realtors complain that the info sheets disappear from the tube or box and they get few calls. Typically these info sheets are focused on selling that house...not on generating leads. With our info sheet designs we try to wet the appetite of the person who took the sheet and get them to rais their hand and identify themselves.
Integrated Call Capture Technology
We get them to identify themselves by telling them a little about the property...providing pretty photos...and using our powerful toll free Property Info system. On each info sheet we include our tag line form the sign rider in front of the house..."Free Audio Tour 24 HR" and the toll free number for them to call to hear the tour. When they call we capture their phone number. And when they enter the property code we identify that they called from the info sheet...not the yard sign...because the marketing code that is part of the property code is different for the info sheet and for the yard sign. For more information about our powerful Property Info system click here.
Mini MLS
Our system does not stop there. It utilizes the back side of the info sheet to advertise more listings you have available or other agents you partner with have available). The back side of your info sheet will look like a page out of one of the real estate magazines, showing small ads for up to 15 different properties. The page has a header telling the reader that there is a free audio tour available for each of the houses and tells them to dial the toll free number and give the tour guide the property code.
This system will increase the total number of calls you get form your info sheets bu as much as 400% at no additional cost to you. At first it may seem foreign to the seller that other houses should be advertised on the back side of the info sheet about their house. But quickly they will see that if the average number of calls from your info sheets is higher with these mini ads on the back...then you will also be receiving more inquiries about THEIR property from the backs of other info sheets for other houses. Everybody wins.
With our integrated lead management system you will be able to generate reports showing your seller how many calls were generated by the front side of their info sheets and how many EXTRA calls were generated by advertising their property on the back side of other info sheets. (Click here for more information about our powerful Lead Management system.) You will be able to show this to them because the marketing code for inquiries about house on the back side of the info sheets is different than the marketing code for the same house when it is featured on the front side of the info sheet.
For more information about our Super Charged Property Info Sheets click here.